Product Packaging – What a Waste!

Did you know that the average Australian discards around 200 kg of packaging waste per year? That’s a lot of valuable resources being wasted. Packaging waste is an environmental problem for these main reasons:

  1. It pollutes our air, water and soil
  2. It produces a lot of greenhouse gas emissions
  3. It takes a lot of energy to produce

So what’s the solution? Reducing the amount of packaging we use, (or avoiding it all together) is one of the most effective ways of reducing the total footprint of gas emissions produced as a result of waste going to landfill. Also, by using recycled materials for packaging, we can recover some of the energy used to create it. For example, the process required to produce glass initially from raw starting materials involves a lot of heat. The obvious benefits of recycling glass packaging materials is to reuse and save our natural resources  – but the most important benefit of using recycled glass is that the energy required to produce it is considerably less than the energy required to produce glass from raw starting materials.

For the discerning and educated consumer, product design capability extends beyond the product itself to also include the brand philosophy. A progressive brand will always consider the environmental impact of their products and packaging. The philosophy here at Mood Alchemy is simple – “Clean and Green”. Every product in our holistic aromatherapy range of soy candles, reed diffusers, massage oils, room fragrance sprays and goats milk soaps stays true to our eco-friendly brand philosophy:

cropped_logoNatural product ingredients (sustainably sourced)

cropped_logoEnvironmentally responsible

cropped_logoMinimal packaging made from recycled materials

cropped_logoHandmade in Australia

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When comparing product value in a particular market category, make sure you are comparing “apples with apples”. Consider the lifecycle management of the product, and ask yourself these important questions:

  • What function does the product packaging serve – and is it absolutely necessary?
  • Is the packaging made from recycled materials? Can the packaging be reused?
  • Have the product ingredients been sourced from sustainable and renewable sources?
  • Is the product Made in Australia – and all the positive economic benefits to society that come with that? (Remember that buying locally from small business means that the money cycles back through the local community for everyone’s benefit.)

As the discerning consumer, you have a choice as to how to spend your dollars – so make sure you choose wisely with a long-term view. Choosing Mood Alchemy products – which are made from recycled packaging materials with minimal outer packaging – is a positive way to participate in the reduction of environmental damage. Lets keep moving together towards a culture of sustainability.cropped_logo

The Synergy of Mood Alchemy’s Aromatherapy Blends

Mood Alchemy has created a unique range of mood altering aromatic blends – especially suited to the modern lifestyle. Each of our mood altering blends has been developed specifically to encourage a particular mood state – based on the spectrum of action of particular essential oils (the volatile liquid components of aromatic plants).

There are two biosynthetic pathways present in nature that are responsible for the two main chemical constituents of essential oils:

1)     The Terpenoid biosynthetic pathway – this produces Terpenes: Monoterpenes, Sesquiterpenes & derivative compounds such as alcohols, esters and aldehydes. (These organic compounds are the major synthetic building blocks within most living organisms.)

2)     The amino acid metabolism – this produces Phenylpropane derivatives.

The mood altering effects of essential oils can be traced back to these two main active constituents and their interaction with the emotional centres of the brain via olfaction.

The synergistic effects of each unique Mood Alchemy aromatherapy blend is outlined below:

 

Cruisy

Mood Alchemy developed the Cruisy mood altering aromatic blend to encourage a relaxing mood state. Our Cruisy blend utilises the properties of Terpent alcohols and esters, which combine synergistically to create a calmative effect  – hence improving the mood. These compounds also have the potential to relieve anxiety and stress. Cruisy has a fresh grassy scent interspersed with the floral influences of Lavender.

Monoterpenoid ester compounds have a distinct and rapid relaxing effect on the central nervous system. Controlled trials and observation studies have indicated the ability to reduce anxiety and facilitate better sleep.

Sesquiterpene alcohol compounds participate in active communication with a number of receptor systems in the human body to impart very specific effects. During clinical trials these compounds have been found to be useful in the treatment of insomnia.

Mood Alchemy Products available in the Cruisy mood altering blend include aromatherapy soy candles, mood reed diffusers, mood massage oils, mood mists, mood bars, and mood oils for vaporisation.

 

Feisty

Mood Alchemy developed the Feisty mood altering aromatic blend to encourage a stimulating mood state. Our Feisty blend primarily utilises the properties of Terpent alcohols and oxides, which combine synergistically to create a stimulating effect, resulting in improved concentration levels.

Feisty has a highly penetrating minty / camphoraceous scent.

The active components also have a stimulant effect on the cold receptors inside the nasal passage – which facilitates easier breathing. Mood Alchemy’s  Feisty blend may act as an effective nasal decongestant.

Mood Alchemy Products available in the Feisty mood altering blend include aromatherapy soy candles, mood reed diffusers, mood massage oils, mood mists, mood bars, and mood oils for vaporisation.

 

Foxy

Mood Alchemy developed the Foxy mood altering aromatic blend to encourage an aphrodisiac mood state. Our Foxy blend utilises the active components found in Monoterpene esters and Sesquiterpenes to equilibrate the nervous system and to help combat nervous disorders. These actions may assist with impotence and frigidity problems.

Foxy has a distinctly sensual oriental floral scent with earthy undertones.

Sesquiterpenoid compounds participate in active communication with a number of transmitter – receptor systems in the human body. They aid in strengthening the nervous system, while Citrus sinensis is traditionally known as the “oil of communication and happiness” – and may be particularly useful for reducing anxiety and nervousness.

Mood Alchemy Products available in the Foxy mood altering blend include aromatherapy soy candles, mood reed diffusers, mood massage oils, mood mists, mood bars, and mood oils for vaporisation.

 

Zesty

Mood Alchemy developed the Zesty mood altering aromatic blend to encourage an uplifting mood state. This particular blend utilises the properties of Monoterpene hydrocarbons (the major constituent of citrus peel oils) and Sesquiterpenes, which combine synergistically to help cope with stress and aid recovery from emotional trauma.

Citrus peel oils typically consist of a very high content of Limonene, which has powerful antiseptic properties. They also contain a large assortment of trace compounds, (eg sequiterpene nootkatone) which are responsible for the complexity and depth of the fragrance. The olfactory character is pleasant and refreshing, and this gives rise to an uplifting interaction with the emotional centres in the brain.

Mood Alchemy Products available in the Zesty mood altering blend include aromatherapy soy candles, mood reed diffusers, mood massage oils, mood mists, mood bars, and mood oils for vaporisation.

 

 

NEW – Clarity

Mood Alchemy developed the Clarity mood altering aromatic blend to encourage a focusing mood state. Our Clarity blend primarily utilises the properties of the Monoterpene hydrocarbons, (in particular pinene), and Phenylpropanes which combine synergistically to bring mental Clarity while assisting with the alleviation of tension and stress – hence improving the ability to focus. In particular, Frankincense is renowned for its ability to slow down and deepen the breath – making this blend conducive to meditation.

The high Monoterpene concentrations present in this blend also provide a detoxifying effect, due to the action of free radical scavengers. The associated powerful diuretic properties may assist to expel the build up of uric acid in bodily joints.

Mood Alchemy Products available in the Clarity mood altering blend include aromatherapy soy candles, mood reed diffusers, mood massage oils, mood mists, mood bars, and mood oils for vaporisation.

 

DISCLAIMER:

For any medical condition – always consult a qualified medical practitioner.

Aromatherapy is a complementary healing practice and should be used in conjunction with conventional medical treatment.

Individuals should exercise their independent judgment in determining the appropriateness for a particular purpose or use.

Aromatherapy – an ancient art for modern lifestyles

The healing art of aromatherapy uses essential oils, extracted from a range of aromatic plants and trees, to improve mental well-being. These highly aromatic oils have unique therapeutic properties, which can trigger mood changes by association with positive memories.

Literally thousands of years ago, Ancient civilizations used essential oils to cope with a variety of emotional ailments. The Ancient Egyptians had a highly advanced civilization, which recognized the potential of fragrance to uplift the human spirit. They employed aromatics for religious, cosmetic and medicinal purposes – and in particular as a mood altering incense to improve mental well-being.

Now the natural benefits of Aromatherapy are experiencing a renaissance in popularity as this ancient art is being married with modern scientific knowledge to aid in the relief of stress related disorders, such as depression, anxiety and insomnia.

But How?

Our sense of smell is one of the major senses. It responds to the chemical nature of air-borne substances breathed into the nose.

When we inhale an aroma, scent molecules enter the nostrils and pass into the nasal cavity where they dissolve in nasal lining mucosa. This stimulates sensory cells which send signals to the olfactory bulb.

From here, nerve signals travel along the olfactory tract to the cortex, limbic system and hypothalamus in the brain. This is where smells are identified and the body’s response is coordinated.

The limbic area of the brain is primarily involved with our emotions and memories – hence our sense of smell is directly related to how we feel.

Certain aromas can stimulate the limbic system to activate the hypothalamus and pituitary gland, triggering positive emotional responses such as happiness and pleasure – and hence improving our mood.

Aromatherapy can improve our mental state, helping us to cope better with the pressures of everyday modern life and reduce stress levels.

Put simply – Aromatherapy has the power to make us feel good