Product Packaging – What a Waste!

Did you know that the average Australian discards around 200 kg of packaging waste per year? That’s a lot of valuable resources being wasted. Packaging waste is an environmental problem for these main reasons:

  1. It pollutes our air, water and soil
  2. It produces a lot of greenhouse gas emissions
  3. It takes a lot of energy to produce

So what’s the solution? Reducing the amount of packaging we use, (or avoiding it all together) is one of the most effective ways of reducing the total footprint of gas emissions produced as a result of waste going to landfill. Also, by using recycled materials for packaging, we can recover some of the energy used to create it. For example, the process required to produce glass initially from raw starting materials involves a lot of heat. The obvious benefits of recycling glass packaging materials is to reuse and save our natural resources  – but the most important benefit of using recycled glass is that the energy required to produce it is considerably less than the energy required to produce glass from raw starting materials.

For the discerning and educated consumer, product design capability extends beyond the product itself to also include the brand philosophy. A progressive brand will always consider the environmental impact of their products and packaging. The philosophy here at Mood Alchemy is simple – “Clean and Green”. Every product in our holistic aromatherapy range of soy candles, reed diffusers, massage oils, room fragrance sprays and goats milk soaps stays true to our eco-friendly brand philosophy:

cropped_logoNatural product ingredients (sustainably sourced)

cropped_logoEnvironmentally responsible

cropped_logoMinimal packaging made from recycled materials

cropped_logoHandmade in Australia

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When comparing product value in a particular market category, make sure you are comparing “apples with apples”. Consider the lifecycle management of the product, and ask yourself these important questions:

  • What function does the product packaging serve – and is it absolutely necessary?
  • Is the packaging made from recycled materials? Can the packaging be reused?
  • Have the product ingredients been sourced from sustainable and renewable sources?
  • Is the product Made in Australia – and all the positive economic benefits to society that come with that? (Remember that buying locally from small business means that the money cycles back through the local community for everyone’s benefit.)

As the discerning consumer, you have a choice as to how to spend your dollars – so make sure you choose wisely with a long-term view. Choosing Mood Alchemy products – which are made from recycled packaging materials with minimal outer packaging – is a positive way to participate in the reduction of environmental damage. Lets keep moving together towards a culture of sustainability.cropped_logo

Essential Oils as Natural Insect Repellents

Aromatic plants and their essential oils have been used since antiquity to repel insects. The repellency of certain essential oils appears to be generally associated with the presence of one or more volatile mono-terpenoid constituents.

Based on several scientific studies, the most effective plant derived mosquito repellent compounds have been found to be:

  • Eugenol
  • Citronellol
  • Geraniol
  • Cineole

Naturally derived essential oils are a complex mixture of components including minor constituents, in contrast to synthetic pesticides which are based on a single product. A synergistic combination of natural compounds provides a broad-spectrum approach to repelling a range of insects, and they are more likely to be durable towards an evolving insect resistance.

How do natural insect repellents work?

Insects such as mosquitoes are attracted to odours emitted by the skin (lactic acid and moisture) and from the breath (carbon dioxide).

Female mosquitos bite animals and humans for the protein found in blood, which helps in the development of mosquito larvae. Natural insect repellents work by covering or neutralizing the alluring human scent, making a person unattractive for feeding. In addition, insect repellents also irritate the feet of mosquitos – preventing them from landing on a person or surface that is in close proximity.

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Mood Alchemy’s “Al Fresco” range of natural insect repellent candles, reed diffusers and mists has been purposely designed to enhance your enjoyment of the Great Australian Outdoors. The all-natural fragrance is a synergistic combination of the most effective plant derived insect repellent compounds. Products in Mood Alchemy’s “Al Fresco” range have been formulated with the most effective concentration of insect repelling essential oils – based on scientific evidence. With a natural fragrance designed to complement the Australian outdoors, Mood Alchemy’s “Al Fresco” range is environmentally responsible and stays true to our eco-friendly philosophy.

Using natural insect repellents is a positive way to participate in the reduction of environmental damage. Just as nature intended!

Essential oils as Natural Antimicrobial Agents

The use of essential oils as natural antimicrobial compounds has attracted growing interest in recent times. Antimicrobial agents destroy the airborne microorganisms which are typically the source of unpleasant odours. The effective antimicrobial action of various essential oils and their discrete components on different species of microorganisms, such as Escherichia coli, Lactobacillus delbrueckii and Saccharomyces cerevisiae has been previously observed and reported.[1]

The measurable antimicrobial activity of essential oils can be increased by the efficient encapsulation of the oil in a solubilizing carrier. This encapsulation increases the equilibrium concentration of essential oils in the aqueous phase, and the antimicrobial activity has been found to increase with increased essential oil concentration.

In general, if a microbial disinfection action is desired, the best option appears to be the use of a delivery system formulated with an emulsifier with high affinity with the essential oil components. This enables the solubilisation of the component molecules in aqueous phase at a high concentration, preferably higher than the water solubility.

Natural sugar eglucose estersters obtained from renewable raw materials of vegetable origin have proven to be very effective essential oils emulsifiers. These non-ionic solubilisers consist of fatty acid molecules as a lipophilic group with a glucose molecule attached as a hydrophilic group. The requisite antimicrobial compounds are immediately available on emulsification, and antimicrobial activity is evident over short time scales.

Each Mood Alchemy Mood Altering Mist is a premium room fragrance spray that is environmentally responsible. Formulated only from all natural ingredients including a high concentration of pure essential oils, and a non-ionic vegetable derived solubiliser, they are a highly effective natural room deodoriser. In addition, Mood Alchemy Mood Altering Mists are a PEG-free and non-ethoxylated product. They are as natural as can be!cropped_logo



[1] Journal of Biotechnology 159 (2012) 342–350.

 

Handmade Canberra’s Upmarket

Mood Alchemy recently exhibited at the Handmade markets, a quarterly upmarket held at the National Convention Centre in Canberra.

Handmade Market & Shop Handmade is a unique concept, created to connect the makers of beautiful things to people who appreciate them – in other words Mood Alchemy and our discerning clientele!

The uniqueness of our luxury mood altering aromatic products was on display, and confirmed that there is a real and obvious need for people to “chill out and unwind” after a stressful day at work. Mood Alchemy’s Cruisy blend was a top-seller – our signature mood blends clearly resonate with the Canberra community!

Some points of difference that define the Mood Alchemy brand are:

 We have created a holistic range of all natural aromatherapy products – including soy candles, reed diffusers, massage oils, room fragrance mists and goats milk soaps.

cropped_logoOur luxury range of mood altering aromatic products are packaged in unique artisan glassware – made from eco friendly recycled materials.

cropped_logoWe design our own fragrances – using the power of natural aromatic essential oils to influence the mood and hence reduce stress levels.

cropped_logoOur signature mood altering fragrance blends are created entirely from pure essential oils – we DO NOT use synthetic “fragrance oils”.

Do not be deceived – these synthetic fragrance compounds ARE NOT the same and they do not offer the therapeutic benefits of the natural essential oils extracted from sustainably grown plants (see our article “The Benefits of Natural Aromatics” which explains why!)

Generally, synthetic fragrances are derived from petrochemical products (often toxic) and/or are a structural modification of a natural product. Synthetic fragrances are typically easier to manufacture and hence less expensive.

However, the demand for natural aromatics continues to increase rapidly, as the more informed and discerning consumer places increasing importance on environmental and health considerations when assessing product value in this market category.

Mood Alchemy’s Mood Altering Aromatic products are fragranced only with pure and natural essential oils. Using all natural eco-friendly ingredients and hand made techniques is a more expensive and time consuming method of product fabrication – but we believe the end result is a higher quality product which is so much more satisfying. We hope you agree.cropped_logo