Product Packaging – What a Waste!

Did you know that the average Australian discards around 200 kg of packaging waste per year? That’s a lot of valuable resources being wasted. Packaging waste is an environmental problem for these main reasons:

  1. It pollutes our air, water and soil
  2. It produces a lot of greenhouse gas emissions
  3. It takes a lot of energy to produce

So what’s the solution? Reducing the amount of packaging we use, (or avoiding it all together) is one of the most effective ways of reducing the total footprint of gas emissions produced as a result of waste going to landfill. Also, by using recycled materials for packaging, we can recover some of the energy used to create it. For example, the process required to produce glass initially from raw starting materials involves a lot of heat. The obvious benefits of recycling glass packaging materials is to reuse and save our natural resources  – but the most important benefit of using recycled glass is that the energy required to produce it is considerably less than the energy required to produce glass from raw starting materials.

For the discerning and educated consumer, product design capability extends beyond the product itself to also include the brand philosophy. A progressive brand will always consider the environmental impact of their products and packaging. The philosophy here at Mood Alchemy is simple – “Clean and Green”. Every product in our holistic aromatherapy range of soy candles, reed diffusers, massage oils, room fragrance sprays and goats milk soaps stays true to our eco-friendly brand philosophy:

cropped_logoNatural product ingredients (sustainably sourced)

cropped_logoEnvironmentally responsible

cropped_logoMinimal packaging made from recycled materials

cropped_logoHandmade in Australia

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When comparing product value in a particular market category, make sure you are comparing “apples with apples”. Consider the lifecycle management of the product, and ask yourself these important questions:

  • What function does the product packaging serve – and is it absolutely necessary?
  • Is the packaging made from recycled materials? Can the packaging be reused?
  • Have the product ingredients been sourced from sustainable and renewable sources?
  • Is the product Made in Australia – and all the positive economic benefits to society that come with that? (Remember that buying locally from small business means that the money cycles back through the local community for everyone’s benefit.)

As the discerning consumer, you have a choice as to how to spend your dollars – so make sure you choose wisely with a long-term view. Choosing Mood Alchemy products – which are made from recycled packaging materials with minimal outer packaging – is a positive way to participate in the reduction of environmental damage. Lets keep moving together towards a culture of sustainability.cropped_logo

Handmade Canberra’s Upmarket

Mood Alchemy recently exhibited at the Handmade markets, a quarterly upmarket held at the National Convention Centre in Canberra.

Handmade Market & Shop Handmade is a unique concept, created to connect the makers of beautiful things to people who appreciate them – in other words Mood Alchemy and our discerning clientele!

The uniqueness of our luxury mood altering aromatic products was on display, and confirmed that there is a real and obvious need for people to “chill out and unwind” after a stressful day at work. Mood Alchemy’s Cruisy blend was a top-seller – our signature mood blends clearly resonate with the Canberra community!

Some points of difference that define the Mood Alchemy brand are:

 We have created a holistic range of all natural aromatherapy products – including soy candles, reed diffusers, massage oils, room fragrance mists and goats milk soaps.

cropped_logoOur luxury range of mood altering aromatic products are packaged in unique artisan glassware – made from eco friendly recycled materials.

cropped_logoWe design our own fragrances – using the power of natural aromatic essential oils to influence the mood and hence reduce stress levels.

cropped_logoOur signature mood altering fragrance blends are created entirely from pure essential oils – we DO NOT use synthetic “fragrance oils”.

Do not be deceived – these synthetic fragrance compounds ARE NOT the same and they do not offer the therapeutic benefits of the natural essential oils extracted from sustainably grown plants (see our article “The Benefits of Natural Aromatics” which explains why!)

Generally, synthetic fragrances are derived from petrochemical products (often toxic) and/or are a structural modification of a natural product. Synthetic fragrances are typically easier to manufacture and hence less expensive.

However, the demand for natural aromatics continues to increase rapidly, as the more informed and discerning consumer places increasing importance on environmental and health considerations when assessing product value in this market category.

Mood Alchemy’s Mood Altering Aromatic products are fragranced only with pure and natural essential oils. Using all natural eco-friendly ingredients and hand made techniques is a more expensive and time consuming method of product fabrication – but we believe the end result is a higher quality product which is so much more satisfying. We hope you agree.cropped_logo

 

2012 Home & Giving Fair

The team at Mood Alchemy recently attended the Home and Giving Fair in Melbourne. This annual Trade Fair is the largest for the Gift and Homewares Industry, and showcased a comprehensive collection of products specific to this rapidly growing and diverse industry.
The outcomes of attending this Trade Fair were very positive for Mood Alchemy as we identified some major points of difference that define the Mood Alchemy brand  :

Mood Alchemy soy candles and reed diffuser products are proudly “Made In Australia”

cropped_logoMood Alchemy  soy candles and reed diffuser products contain only natural eco- friendly ingredients

cropped_logoMood Alchemy soy candles and reed diffuser products are fragranced purely with Essential Oils – No synthetics

cropped_logoThe range of Mood Alchemy Essential Oil Fragrances are defined by Mood Groups – potentially offering psycho-therapeutic benefits

cropped_logoMood Alchemy Mood Altering Candles are created using precision handmade techniques to produce the most perfect  product possible – free from defects such as colour zoning and frosting.

cropped_logoOur soy candles and reed diffuser products are very competitively priced

So – our valued customers can rest assured they are experiencing the most innovative in Mood Altering Aromatics – and a high quality Australian Made product as well.

Enjoy!

The Mood Alchemy Team